Have you ever thought of how your existing physical store and offline business model would get transformed if you were to promote it on an online platform? Let us look at some of the key benefits to taking your business global online.

1. Cost Reduction and Savings

An online store saves you more money than your physical store. Since your online portal is automated, you would spend very less money on marketing. The best part is there is no middleman and a direct connect is established between your business and the customers, which substantially saves costs and ensures an efficient supply chain.

2. Operational Speed and Flexibility

You can open an online store instantly, as compared to a physical store which takes much more time due to space planning, construction, exhibits, leasing arrangements etc. In an online business, using pre-created catalogues, you can have multiple options for displaying your product ranges and customise them based on customer needs and expectations.

3. Faster Purchasing Process

Unlike a physical store where a customer needs to plan a visit to a store, in case of an online store, a customer has just to visit the website, conduct a product search, select the product, and make the purchase. Purchasing time is thus drastically saved in case of an online store.

4. Wider Customer Base

In case of an online store, your goods can be sold to online customers on a global level, and you can even tap niche markets. By using various online touchpoints customers can be reached various ways such as social media, email, etc.

5. Insights on Customer Behaviour

Unlike a physical store, in case of an online business, you can get data on customer purchase trends and views and accordingly align your product portfolio to match customer needs and expectations. This can help analyse and enhance customer experience.

6. Scalability

Scaling up or expanding a physical store needs additional floor space and resources, each with a cost. However, it is very easy to scale up an online store with the help of some digital tweaks. There is also no need to open a new store in different locations since the global connect has already been achieved.

7. Customer Reviews & Ratings

An online business enables customers to provide feedback on your products, and thus you can gauge customer feedback easily. It also helps you in improving your products and services to increase sales and customer satisfaction.

8. Networking

The opportunities for expanding your network with customers, vendors, and bankers are immense as your business profile is accessible by all your business stakeholders

From the above, it can be concluded that by taking your business online, you can increase your market size and market share substantially.

GlobalLinker is one of the best online business platforms which has powerful tools to help you find the right business connections by building a successful global online business.

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