Sangeetha Shankar .  

Co-founder And Partner at The Brand & Mark Co.

Mumbai, India


54 Connections

At The Brand & Mark Co, we offer services right from building the brand, defining the target segments, defining the communication architecture and taking it to the market. We do this by following an unique 360 degree audit of the brand from all perspectives and uncover what the brand stands for and the space it occupies in the market. The approach to marketing is thus long term and defined only by business objectives.

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Brand development, Brand Audit, Digital Marketing, Performance based marketing, Customer Lifecycle Management

The Brand & Mark Co. was started by Lakshmi Iyer and Sangeetha Shankar on September 2015. Between us we have about 4 decades of experience across Brand, Consumer and B-to-B Marketing and Communications. We started The Brand & Mark Co. with the vision to build brands and take them to market as they were envisaged by the founders. Today the brand proposition and promise is more often than not lost when the brand finds itself in the market. Marketing is more of a tactical exercise to achieve spurts rather than a long term plan to achieve and deliver business objectives. That's what we want to set right, our approach right from brand to marketing is defined by business objectives and performance based marketing.

Incorporation Type

LLP

Year of Establishment

September 2015

Nature of Business

Service Provider / Professional Services

Industry Marketing, Advertising & PR > Marketing

Location(s) Mumbai (India) |

Business Requirements

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Key Contacts

Sangeetha Shankar

Co-founder And Partner

Admin

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Head-office/Primary office

Mumbai MaharashtraIndia

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HSN Code

HSN Description

  • 998311

    Management consulting and management services including financial

  • 998382

    Advertising and related photography services

  • 998366

    Sale of other advertising space or time (except on commission)

  • 998363

    Sale of advertising space in print media (except on commission)

Sangeetha Shankar

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