Demographics - Business concept of the day
Business Development
323 week ago — 1 min read
Definition: A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc. it helps marketer segment markets according to several dimensions like age, race, gender, income, education etc. it helps marketers to market their products to end consumer accurately.
Example: The luxury apparel brand found that its target demographic was middle-aged working professionals. with an income of $100K upward.
Business Insight: Some businesses use official census information to segment and analyse target demographics.
Posted by
GlobalLinker StaffWe are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
Network with SMEs mentioned in this article
View GlobalLinker 's profile
Most read this week
Trending
Comments (3)
Please login or Register to join the discussion