If you are having an SME business that you have promoted online, just creating a website and displaying your products is not enough. You need to follow certain solid digital marketing strategies to ensure that you successfully market your business online and maximize the return on your investment.

Let us look at some digital strategies which will help you expand your business globally:

1. Market Research

Market research involves studying and understanding the market you want to enter and also creating content and offers in such a way that it attracts potential customers. This is particularly true when you want to expand your business internationally where you cannot apply standard approaches for different countries. It is also important to assess the demand for your products and also study how your competitors promote their businesses. With this knowledge, you would ascertain your strengths and weaknesses and adopt such digital marketing techniques which would boost your business.

2. Monitoring and Optimising User Experience

Communicate your Purpose, Vision, Mission, and core ideas and convey a clear course of action to your target audience. In case you have built multilingual or multi-regional websites, ensure that they are developed with your customers and other stakeholders in mind. Conducting a keyword research for your new markets will help you to identify what your customers are searching for. This information can be used to finetune your search and content strategy.

3. Build a Consume and Share Community

By developing both a global and regional social media strategy that is aligned with your digital and content strategy. You would have to consider the different demographics of your target customers and accordingly create separate social media accounts for international audiences which will enable you to deliver a localized and very targeted strategy.

The following tips will help deliver more traffic, engagement, and conversions.

- While many businesses develop robots for engaging with customers, ensure that robots do not become your primary source of social media activity. Customers want human engagement and conversation too to help them out.

- Based on the 80/20 content rule, 80% of what you post should add value to customers. Your channel should be utilized for educating, entertaining, and motivating customers.

- Build a relationship of trust with your target audience and customers, and grow that relationship amongst the customers who are unfamiliar with your product or brand.

4. Offering Multiple Payment Methods

The majority of your potential customers would leave your site without making a purchase if you restrict the number of payment methods. Hence ascertain what the most popular online payment options are in your target country and accordingly offer those.

Conclusion

Everything from website design to creating content and promotion needs to be planned and tested meticulously. You have to periodically assess the effectiveness of any digital strategy to check if it is really working for your target markets, and change the same if required.

If you are an SME business and are looking at some platforms which help you with developing your digital strategies and building your online business, you could consider the popular platform Yes Bank GlobalLinker, which will help you digitize and connect to the global economy.

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